Kia announces its new promotional slogan: "Movement that inspires"

Kia sets Guinness world records with the most number of drones firing fireworks simultaneously 
 

"Kia Motors" unveiled its new logo and promotional phrase, which constitute the start of a major transformation in the automotive company and even a completely new brand. The launch of the new logo expresses Kia's ambitions to gain a leading position in the future transportation sector, by renewing all aspects of its work.
The new logo symbolizes the new purpose and values ​​of the Kia brand, and what it pledges to offer to its customers through the products and services it provides, and the experiences it provides. The continuous rhythmic line in the logo expresses Kia's commitment to achieving inspiring moments, while the symmetry in the logo expresses the confidence it enjoys. Out. The rising nature of the logo embodies Kia's growing ambitions for its brand, and more importantly, it embodies what it provides to its customers.




Inspiring customers 
“The new logo represents the company's commitment to becoming an icon of change and innovation,” said Hu Sang Song, President and CEO of Kia. The automotive sector is experiencing a period of rapid transformation, and Kia is taking the initiative to shape and adopt these changes, and our new slogan expresses our desire to inspire customers as their needs evolve in the field of transportation, and for our employees to rise to the level of the challenges we face in this rapidly changing sector. ” 
The new logo was unveiled during a record-breaking fireworks display in the Korean city of Incheon, and the event saw 303 drones launch hundreds of fireworks in conjunction with an artistic show, marking and celebrating a new beginning for Kia. The show entered the Guinness Book of Records for the most number of drones launching fireworks simultaneously.

Brand strategy 
In addition to the new logo, Kia also unveiled its new promotional phrase, "Movement that Inspires". Details of Kia's new strategy, including the brand's purpose, philosophy and how to apply it to future Kia products, will be introduced through the "New Kia Brand Review" event that will take place on Friday January 15th at 09:00 AM KST (12:00 midnight GMT). The event can be watched on the Kia International YouTube channel.
The launch of the new logo comes after the announcement of Kia's long-term business strategy called "Plan S" at the beginning of 2020. According to this strategy, Kia aspires - among other goals - to achieve a leading position in the global auto market, by focusing on expanding the spread of electric cars. And to provide a wide range of transportation services that meet the needs and preferences of different individuals and markets.