Kia
announces its new promotional slogan: "Movement that inspires"
Kia sets
Guinness world records with the most number of drones firing fireworks
simultaneously
"Kia
Motors" unveiled its new logo and promotional phrase, which constitute the
start of a major transformation in the automotive company and even a completely
new brand. The launch of the new logo expresses Kia's ambitions to gain a
leading position in the future transportation sector, by renewing all aspects
of its work.
The new logo symbolizes the new purpose and values of the Kia brand, and what
it pledges to offer to its customers through the products and services it
provides, and the experiences it provides. The continuous rhythmic line in the
logo expresses Kia's commitment to achieving inspiring moments, while the
symmetry in the logo expresses the confidence it enjoys. Out. The rising
nature of the logo embodies Kia's growing ambitions for its brand, and more
importantly, it embodies what it provides to its customers.
Inspiring
customers
“The new logo represents the company's commitment to becoming an icon of change
and innovation,” said Hu Sang Song, President and CEO of Kia. The
automotive sector is experiencing a period of rapid transformation, and Kia is
taking the initiative to shape and adopt these changes, and our new slogan
expresses our desire to inspire customers as their needs evolve in the field of
transportation, and for our employees to rise to the level of the challenges we
face in this rapidly changing sector. ”
The new logo was unveiled during a record-breaking fireworks display in the
Korean city of Incheon, and the event saw 303 drones launch hundreds of
fireworks in conjunction with an artistic show, marking and celebrating a new
beginning for Kia. The show entered the Guinness Book of Records for the
most number of drones launching fireworks simultaneously.
Brand
strategy
In addition to the new logo, Kia also unveiled its new promotional phrase,
"Movement that Inspires". Details of Kia's new strategy,
including the brand's purpose, philosophy and how to apply it to future Kia
products, will be introduced through the "New Kia Brand Review" event
that will take place on Friday January 15th at 09:00 AM KST (12:00 midnight
GMT). The event can be watched on the Kia International YouTube channel.
The launch of the new logo comes after the announcement of Kia's long-term
business strategy called "Plan S" at the beginning of 2020. According
to this strategy, Kia aspires - among other goals - to achieve a leading
position in the global auto market, by focusing on expanding the spread of
electric cars. And to provide a wide range of transportation services that meet
the needs and preferences of different individuals and markets.
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